Established in 2015, Stena Beauty is a Singapore based marketing and distribution house importing, storing and distributing a wide range of organic, natural and chemical free fast moving consumer goods. Our primary mission is to provide a wide selection of chemical free, plant based and natural daily use products to consumers who are seeking for sustainable and healthy alternatives to the conventional synthetic and chemical-based products.

We are focused on 4 major business areas –

1. Organic and Natural food.
2. Ayurvedic/Herbal Personal care and Beauty products.
3. Natural and plant-based household products.
4. Professional products for Salons and health studios.

We stock and distribute wide range of organic food products (over 400 SKU) which includes many organic cereals (rice, wheat, pulses, peas and beans), over 50 different organic herbs, spices and spice powders that’s best in it’s class. We also supply several organic flours, superfoods, whey proteins, organic cooking oils, super premium ghee (clarified butter), organic sweeteners like sugar, sulphur less sugar, jaggery and a wide range of organic honey and many more. In Singapore, we are one of the largest distributors of Ayurvedic/Herbal personal care and beauty products (face, body and hair) – Shower gels, face washes, face and body scrubs, face packs, eyeliners and kajals, wide selection of henna, herbs for hair care, hair oils and several other unique healthy products. Our third business area, Natural and plant-based households is the most challenging and exciting space. We are pioneers in this space and have already successfully launched a range of natural household products like the Natural and plant-based toilet cleaners, laundry detergents, dish washing liquid, detergent bars, dish washing bars and proud to have introduced the innovative and Singapore’s first 100% natural incense sticks from the “The Vedic Company”. We are determined to increase this range and serve our customers with a wide selection of chemical free and sustainable products. Our distribution warehouse, which is a SFA certified food storge warehouse is centrally located in Blastier with two dedicated floors and over 10000sqft of high ceiling storage space. All our business functions, including the warehouse operations and the last mile delivery to customers is managed by our own team, we don’t outsource any of the core business functions. This strategy has enabled us to provide various customised services to our customers and it enables us to provide emergency deliveries for our customers, if need be. We are primarily a B2B (business to business) enterprise and cater to varying customer segments like – Retail stores, Beauty stores, Five Start hotels, boutique bakers and fine dining restaurants, beauty salons, mini marts, convenience stores and almost all of the major online retail stores. Besides all the major neighbourhood grocers, we also supply to major supermarket chains like NtucFairprice, Shengsiong and Mustafa. We also supply to almost all the major online retail stores like Redmart, Lazada, shopee, Amazon, Waangoo, fairpriceonline, oooooya and also to all the quick commerce players like foodpanda, Deliveroo and grab. Our team is currently enthusiastically working with farmers and start ups around the world looking for innovative, healthy and sustainable products. In the coming days and months we are hopeful of introducing a host of unique, healthy and sustainable plant based, vegan and gluten free alternatives for our valued customers.